Photography. Direction. New narratives.

Having studied science at university, my passion for photography and narrative communication led my career towards audiovisual creation. Since then, and up to the present day, I have completed and photographed a wide range of productions for different clients in Spain and Germany. My subsequent transition towards the user-driven digital environment (UX) happened very naturally as the classic unidirectionality of audiovisual communication was evolving towards its current integration into digital surroundings.

The director or audiovisual producer’s monologue has progressively made way for a dialogue in which the interaction and the feedback of the viewer-user are fundamental. I think that this conversation blurs the pure roles of creator and viewer, opening up the traditional idea of narrative towards fascinating places.